Busting the Antioxidant Myth

Posted on March 30, 2011


One of the remarkable network marketing stories over the past decade has been the emergence of several, successful juice companies. Some of them have become brand names for many households and when you mention MonaVie, Xango, Zrii, Vemma to name just a few, many of us know what these companies are selling…juices. In fact MonaVie, which is the most international company of them all, has become a $2 billion company. This is quite remarkable when you realize that it sells a very expensive juice based on the argument it is full of valuable antioxidants and other nutrients.

As in the case of almost all the juice companies, the main argument for spending all this money is the value that their antioxidant content provides us to fight those free radicals that we all suffer from. But if you were to ask any marketer from any of these companies how this is actually achieved scientifically, you are more than likely to get a very evasive answer. They will often refer to one or other general study that points to the overall benefits of antioxidants and not one that clearly proves that their product achieves the claimed results. Of course, there is no end to their own testimonials about the miracles, which have been achieved, but none are scientifically reviewed and reported.

Bursting The Antioxidant Myth

Recently, a number of independent scientific studies have reported some of the misgivings when it comes to the effectiveness of some of these products and companies. In fact is some cases it would appear that ingestion of antioxidants (with vitamins and juices) actually decreases the body’s own production of the same thus having non-beneficial effects. 40 years ago a well-reknowned biochemist, Dr. Joe McCord, who has been nominated several times for the Nobel Prize, discovered the enzymes that trigger our body to create these antioxidants. His ongoing research, in harmony with other colleagues, unveiled ways to use existing herbs to trigger this reaction to the point where older people were able to reverse their lack of antioxidants and get their bodies to function as if they were 20-years old or younger.

In the case of the health juices the argument is they allow you to ingest a concentrated form of antioxidants to fight the free radicals. Dr. McCord takes a very different approach. His clinically proven method works scientifically to entice your own body to start producing more of its own antioxidants again. As we pass into our twenties the production of our own antioxidants decreases and the free radicals take over causing oxidative stress and damage our cell structure, leading to the aging process and the risk of numerous diseases like cancer, heart disease, Alzheimer’s and diabetes, to name just a few.

Now we come to the scientific studies and the facts. Our bodies produce more than one trillion free radicals each and every day, dependent upon our age and activity level. This is thought to be one of the major factors in the aging process as well as the onslaught of many of the major diseases. At the most, the juices and vitamins we take will kill just a few thousand of these dangerous substances whereas Dr. McCord’s approach will take our metabolisms back to when we were just a few years old and our antioxidant production enabled the elimination of every free radical in our body. According to the human trials so far in 100% of the cases this happened after only 30 days. Currently, there are numerous independent human trials taking place to verify the same effect on some of our major diseases.

Is This The Blockbuster Solution?

Right now Dr. McCord cannot make any claims that his discovery diagnoses, treats, cures, or prevents any diseases. It has not been tested by the FDA and therefore cannot carry that brand of approval. However, the FDA doesn’t classify aging as a disease, which allows companies to do extensive research on the aging process and then manufacture and sell products. These are then called nutraceutical products that are not regulated by the FDA. But what scientists are discovering is that oxidative stress and free radicals may be one of the main causes of both aging and disease.

If any of the independent studies currently being undertaken on humans were to confirm Dr. McCords thesis does have an impact on disease prevention, we may be witnessing a revolution on how the medical profession views so-called “alternative medicine”. If any of these ongoing human trials were to prove Dr. McCord’s assumptions, the very foundation of the illness care system in the United States may be questioned and the shift start to take place towards disease prevention as opposed to disease treatment. After all, would it not be better to prevent diseases from occurring in the first place rather than spending hundreds of billions on just treating the symptoms? For more detailed information on this subject, please click on the link below.


Colin Buckingham is a global Internet entrepreneur who believes a great solution for many of today’s economic woes is to go out and start working for yourself. He also believes one of the cheapest and most efficient ways to start out on your own is to join more than one MLM company. Colin has spent the past ten years as a financial adviser and has seen many of the problems people face financially many of which could have been resolved with just a small additional income very month.

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